It’s not the size that counts as Renault Clio’s advertising campaign used to tell us, but when it comes to seeing your work printed out big and put on display on a billboard, then yes, size do matters.
We did this ad for Dua Moc brand just in time for Tet and it is still up on the board in downtown Ho Chi Minh City. It had been a while since I had been in that area, but once spotted, then I returned to document it. One thing is to see the final artwork file, another is to see it on display, big size. Always a great feeling.