Finding a title for your exhibition is a similar process to search for a name for your child. They are both very personal. Finding my son’s name was actually an easier process.
It all started with an invite from L’Usine to exhibit. I said yes. If I could come up with something that related to saving the environment would be great, they said.
This was the start of the creative process. To create a fitting concept. Through mental exploration, I arrived at the following concept, ReUse.
Using images from my archive taken with an old Kodak Duaflex II camera from the early 1950’s. That’s reuse of camera and reuse of images. The images were printed on metal sheets, used to restore Vespa’s and Lambretta’s. The frames were recycled metal, cut and hand welded. That’s both reuse and recycling.
The end result exceeded my expectations.
Limited edition prints. Only one made of each motif. We still have some available, please inquire for purchase. All limited edition prints come with a certificate of authenticity. Contact us here for limited edition print and limited edition catalogue.
We also have an open edition at reasonable rates at our web store here

The official Press Release

‘Fragments Of Rediscovered Time’ showcases the present day world of Sapa through the lens of a Kodak Duaflex II vintage camera from the early 1950’s, with Mads Monsen’s keen eye for detail and composition portraying a visual documentation of Sapa in a striking and unique way not shown before.

‘Fragments of Rediscovered Time’, is born from the concept of raising awareness about sustainability through Reuse. It is also intended to explore and capture the essence of the past of the Sapa culture, people, their environment and how sustainability applies in the modern day with the advancement in infrastructure and technology surrounding them.

‘Fragments of Rediscovered Time’ showcases 20 prints on sheet metal, with old metal, hand-welded into custom art frames with a protective finish.

Born in Norway, Mads Monsen underwent an apprenticeship with a commercial photography studio in Bergen, Norway. He graduated from Central Saint Martin’s College of Art & Design with a BA (Hons) in Graphic Design.

MadsMonsen has lived and worked in Vietnam since the year 2000, where he runs Studio MadsMonsen, an editorial and commercial photography studio that allows him to explore and photograph a lot of the country. Also, he is a co-founder of Cty Oanh & Mads, a provider of custom artwork and corporate gifts, where one of the specialities is traditional lacquerware fused with modern print technology.

‘Fragments Of Rediscovered Time’ will be on view from August 17 – September 30, 2017.

The exhibition is organized by L’Usine Dong Khoi (151/5 Dong Khoi, District 1, Ho Chi Minh City, Vietnam), in their ongoing support for the local arts community and showcasing artists. Support comes from Saigon Scooter Centre for creating the frames and image sheets.

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