Merry Christmas and a Happy New Year! The Christmas spirit is here, even in the tropics. Soon I will be back in Norway, celebrating a white Christmas with friends and family and I thought it would be fitting to show how Christmas is celebrated without the access to snow.
There is still a long way to go from London’s Christmas displays, however, the local malls and businesses are still trying. Some better than others. The images above all succeed in bringing Christmas atmosphere to their premises, however, some fail in execution.
This one fails in terms of finishing. No matter what you put up for public display, do it properly and make sure it lasts for the intended duration. Having a “Hap New Year” is not a good way to send a greeting. Quality control needed, even with Christmas decorations.
However, this one is even worse in my eyes. It is simply oversell. Hitachi, you do not inspire me to purchase any of your products because you don’t sell me the Christmas spirit. You sell me your vacuum cleaner that you spent a small fortune having photographed with models, but you have spent next to nothing on the actual Christmas display.
You make your brand look like a cheap skate and you become a visual spammer. I want to see Christmas. I want to see beautiful displays. I want to see people actually putting a bit of love and care into their displays without giving me a hard sell of their products. You failed in my eyes. Big time.
In addition, putting two giant silver balls between Santa’s legs is not such a great idea if you ask me.
This guy is showing off a Christmas ball while posing for his friends.
If ball size matters, then they better head over to Caravelle Hotel. They got the biggest balls in town.
Enjoy the holidays!