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Design, Photography

The Circle of Life, Art Direction revisited

Word Magazine, HCMC edition, February 2013 issue, cover photography and design by Mads Monsen

Word Magazine, HCMC edition, February 2013 issue, cover photography and design by Mads Monsen

Word Magazine, Hanoi edition, art direction by Mads Monsen

Word Magazine, Hanoi edition, art direction by Mads Monsen

Just off the presses, Word magazine’s HCMC and Hanoi edition for February 2013 are now available. It took the team a lot of work to make it happen, but we did. Regular readers may notice the design changes that we rolled out for the February editions. Yes, I am involved in magazine design again. For those who know my work as a photographer, it may come as a surprise that I also do editorial design. The ones who knew me from my period as art director at Sun Flower Media (SFM) were equally surprised that I also do photography. To me, design and photography is my Yin and Yang.

After I left SFM in 2008 and set up Studio MadsMonsen (SMM), I was involved with the editorial design of Duyên Dáng Việt Nam – Charming Vietnam Magazine in 2011. Editorial design samples can be seen here: http://www.flickr.com/photos/thuvamads/sets/72157632549798800/

Now, in 2013, I am involved with the editorial design of Word Magazine, both HCMC and Hanoi edition. Editorial design samples can be viewed here: http://www.flickr.com/photos/thuvamads/sets/72157632549911976/
Also added below a few selected samples for the first blog post of the year, and with that, I do hope to be blogging at my weekly rhythm once again. Happy New Year! Chuc Mung Nam Moi! Godt Nyttår!

Editorial spread. Photography and design by Mads Monsen.

Editorial spread. Photography and design by Mads Monsen.

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Fashion spread 1 of 3. Photography and design by Mads Monsen.

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Fashion spread 2 of 3. Photography and design by Mads Monsen.

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Fashion spread 3 of 3. Photography and design by Mads Monsen.

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Photography

On corporate assignment in Hanoi and the lessons learned

Morning light through mesh curtains.

Sunrays coming through my white mesh curtain. I am waking up in Hanoi. It feels like London. The windows are damp.

My damp windows.

Outside it’s cold by Saigonese standards, not so by Norwegian standards. Unfortunately, I have spent too much time in the warmth of the south to have the Norwegian layer of protection. To me it’s cold. London cold. The dampness on the window act as vaseline smeared on the lens. Soft blur. Old school way.

My view from the room through the damp window.

I arrived the day before. Supposed to be arriving in the morning. Check. Did that. Supposed to be leaving in the evening. Checked into a hotel instead. Shoot got extended. Good news. However, I didn’t prepare for an extended day. Neither did my client. No change of clothes and 60kg of photography gear. A local convenience store stocked deodorants, we all bought one each. Next day would not be too bad.

We did have a great time. Ate crickets for the first time. That was part of our lunch. They looked like bees, we expected larger ones. It’s not the main season, hence the smallness, we were told. They tasted different than I prepared myself for. Kind of melted away. We shared a couple of them each, then decided it was enough bravado. The other expat diners politely declined our offer to share our remaining crickets.

Our lunch, crickets.

I cannot post any images of the work that we did at present. All I can say is that we travelled around, having a great time and learned that even for a day trip it pays to prepare extra clothing. Also, that Vietnam airlines have a limit of 32kg per piece of luggage. A bag of 40kg of photographic gear was simply a hassle to get on board, but we managed both ways as long as we promised to split it up the next time. Relief. Didn’t want to start to unpack and having to hand carry more equipment just to get below the 32kg requirement.

We hailed a cab. Buckled up and off we drove.

Seat belt Hanoi style.

With lessons learned and Uncle Ho smiling from the front, we were on our way. To Ho Chi Minh City.

Bank note with portrait of Ho Chi Minh.

 

 

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