Photography, Recommended

Scandinavian design from the shores of Vietnam.

Fronterra furniture design photographed by Studio MadsMonsen in Vietnam.

Asia, the heart of manufacturing these days. Ideas can be created anywhere, however, when the ideas are about to be realized and manufactured, then Asia is the place to be. One of my clients, Fronterra, have their designers in Scandinavia, or more precisely, Denmark. The Norwegians and the Danes have a good relationship. Denmark is still a popular holiday destination for Norwegians.

I remember from my childhood days we would get up early in the morning, load the car with suitcases and snacks and hit the road. From Bergen to Oslo and then the ferry to Frederikshavn or the other route to Kristiansand and the ferry to Hirtshals. Either way, we got to see the countryside and pass over the mountain range, have a ferry ride and then entering the almost flat country with the famous red hot dogs. We would visit Fårup Sommerland and of course, being an avid lego builder, Legoland itself, in Billund. Even my firstname is Danish. According to the family history, relatives on my father side emigrated from Denmark to Norway roughly 200 years ago and kept the tradition of naming the firstborn son Mads.

The Norwegian language Bokmål, is based on the Danish language and is commonly used in the south and in particular the larger cities while NyNorsk, the second official language, is used elsewhere in the country. All official communication is printed in both Bokmål and NyNorsk. Total population of around 4,5 million people. Feels like there are more motorbikes on the streets of Saigon than there are Norwegians in this world.

Finally, some more samples of their products that we have photographed for them here in Vietnam.

Fronterra furniture design photographed by Studio MadsMonsen in Vietnam.

Fronterra furniture design photographed by Studio MadsMonsen in Vietnam.

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