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SaigonCreative

Photography, Recommended, SaigonCreative

SGN Style, a new project sees the light, yay!

A new blog project to promote up and coming creatives in Saigon. The second project to see the light in 2011. The first one is Saigon Creative, the monthly inspirational breakfast talk. Due to internal restructuring, aSaigonCreativeMorning became Saigon Creative and has now a new website address: http://saigoncreative.blogspot.com/

If you signed up on the old site, please follow the link to the new and sign up again for the latest updates regarding the events. Yes, it is a bit inconvenient, however, we don’t have a way to port the existing subscribers to the new site, so please bear with us.

The second project is SGN Style, a blog featuring up and coming fashion designers styling themselves. We want newcomers to have an outlet to present themselves and gain attention from the press. Simple as that. Visit the website for more information and sign up for future blog posts: http://fashionista-saigon.blogspot.com/

Please meet Justin, Celina and Frankytars!

Justin

Celina

Frankytars

If you are a fashion designer/stylist/photographer, please get in touch if you want to be part of the project. Pro bono. Everybody involved donates their own time and services.

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Let’s talk about fashion – Saigon Creative May event

Gen starting the presentation.

That’s what we did. We got the inside scoop. A journey of tales. Starting in Milan, where we learned that fresh graduates are being picked up by the fashion houses on next to nothing wages. €200-400 a month and a one year contract. Renegotiable upon end of year. Except that the contract will not be renewed and another fresh student will take that spot as well as having to find a part time job to sustain a life in the city. By life, it means food and shelter for most of your time will be spent working.

"What is fashion?"

All the glamourous images and smokescreens came tumbling down. Being a fashion designer is not glamourous at all. Hard work and true love and almost an obsession for fashion will take you further down fashion street, anyone else will get lost and have to find another path to walk on.

Very brutal. Very competitive. A business. A money making business. Money. It’s all about the money.

Graduates are leaving with ideas of how they want to change the world with their designs. We all have been there, young and naive and then we met the established system. Some can make it work by being a rebel, by being different, but they don’t sell well. Success is measured in sales.

Creativity within defined key elements based on the heritage of the brand. All brands change slowly and use their old designs for reference and modify them, but hardly will they do an all over re-design. Too much at stake. Nobody wants to lose sales and earnings and for prices, prices are set based on the perception of the brand value. For example, a €900 garment at wholesale price, will most likely retail at €1800, and cost only €30 to produce. You pay for your brand experience.

Gen showing samples of her work.

We learned about the trade shows, their mood booths and future trends. Everything you see is two years ahead.

We learned about a job title has many positions baked into to it. People are expected to help and get the job done. Such as when you are prototyping and your fashion show is only a few weeks ahead and your boss decides to scrap everything for a new vision and your staffs are hiding because of the scream they heard when the news broke.

2-3 hours sleep on average per night in the run up to fashion week. Having a show and the garments are still not ready. Getting the receptionist and the cleaners to help getting button holes done on time. Sewing decor elements directly onto the model the minute before stepping out on the catwalk and having to tear it all after the show.

Photographers photographing every piece of the collection on the day of the show, delivering images and the printers are working overnight to produce the look book that is delivered to all the buyers on the morning after the show.

While you are selling your current collection and dealing with buyers, you are researching and producing your next collection, the cycle never stops and Gen is traveling onwards, still in love with fashion, just like her heros, such as Jean Paul Gaultier: “I live fashion. I breathe fashion. I am fashion. Fashion is my passion.”

Thank you Gen for your inspirational speech!

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Saigon Creative’s event for April welcomed Tuan from the Propeller Group at Stella Cafe for: Culture exchange. Hip hop New York. Inspired Asian moves. Kung fu.

Tuan from Propeller Group in action.

Sunny Friday morning in Saigon and the Propeller Group represented by Tuan is ready to give a lecture to the early birds. Quite an exchange it was. A cultural exchange. The re-branding of Vietnam. Underground culture. Different from the underground in the past, the ones that everybody knows when you hear the word Vietnam. The tunnels, the fight, the struggle. The existing brand.

This is a very different underground. An underground that had seen graffiti but did not know what it was called until a backpacker visiting Hanoi in 2005 gave them the much needed information. A single word: Graffiti. Once the word was known, Google searches took place and more information was transferred.

Graffiti has blossomed since then. It is a reaction to advertising. Youth promoting their own voice. Is Vietnam becoming more Westernised? Do they only copy blindly? To that, we got a brief history about hip hop in New York. People often believe hip hop originated in New York, but when you ask the pioneers from the past, they would say that they got inspired by Asian moves. Balinese dance. Kung Fu. They saw something and adopted it. Fast forward and the best hip hop teams today originates in Asia.

The flow of exchange is made easier with the Internet. YouTube and Vimeo. Collaboration across the borders. The hip hop remix project.

Within in an hour we had jumped around subjects, seen videos and listened to music collaborations and had small debates. A member of the audience told us about a very special musical art form that is more or less unique to Vietnam. The blind man walking down alleys with blown out speakers, volume on max and playing 1920 raw blues tunes.

For those who missed out on yet another brilliant morning, please visit our new site and sign up for our newsletter. The events are always free of charge to attend.

Enjoy the images:

People finding seats at Stella and enjoying morning coffee.

Notebooks are a must to archive inspirational thoughts.

The more notebooks on display the better the lecture.

Discussion interchange.

Big thank you! to Tuan from Propeller Group for an interesting lecture.

My "Lucky Day" latte from Stella staff. It was a great day indeed!

 

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