The Executive Brand Brunch at Strata, Level 50.

On March the 1st, Purple Asia and Landor Associates hosted an Executive Brand Brunch at Strata, Level 50 at the Bitexco Financial Tower in District 1, Ho Chi Minh City and not only did I get to cover the event, I also got to enjoy the presentations as well. Branding is an interest of mine and goes all the way back to my student days in London, UK. I spent my first internship at Coley Porter Bell and then secured an internship at Bagshawe Leahy that turned into a full-time design position. Branding and packaging design I have first hand knowledge of and my designer friends nicknamed me “Mr Back of Pack” due to my typographic obsession with the back-of-pack text that you find. Nutrition labels with proper ligatures for starters. My farewell gift was the aptly named software Fontographer.

So being able to watch the presentations from both Landor Associates and Purple Asia, I felt right at home and ten years younger.

Corporate literature.

Monica Au, Managing Director of Landor Associates.

Finger food and mingling.

Enjoying the view from Level 50.

Heading to the presentation room.

The entry greeting, air hostess style. Find your seat and buckle up.

Everybody seated and the presentation starts.

The event was covered by the television channel FBNC.

A captivated audience.

Jacqui Clement, Managing Director of Purple Asia.

Taking notes.

Matt Millard and Monica Au after the official signing of papers.

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